We are seeking a highly strategic and hands-on Creative Manager to elevate our brand across all touchpoints. This role will oversee web design, graphic design, photography, videography, and creative collateral development, ensuring a cohesive and compelling brand presence across digital and print channels.

This position requires a versatile creative professional who is comfortable traveling to communities, capturing content on-site, directing photo and video shoots, and jumping into multiple roles when needed. The Creative Lead must be equally comfortable developing big0picture campaign concepts as they are designing assets, building landing pages, editing content, and facilitating all areas of design execution.

The ideal candidate thrives in a fast- paced environment, demonstrates flexibility, and takes ownership of the creative process from concept to completion.

Allure Lifestyle Communities is a forward-thinking real estate operating platform focused on delivering elevated lifestyle-driven communities across active adult and multifamily sectors. With a growth-oriented strategy, Allure combines operational excellence with refined brand execution to create environments residents are proud to call home. The organization is committed to thoughtful design, high-touch experiences, and scalable performance across its expanding portfolio. With a strong leadership vision and an entrepreneurial mindset, Allure is redefining what modern active adult and multifamily living looks and feels like.

Key Responsibilities:

Brand & Creative Strategy

• Own and evolve brand identity, visual standards, and creative guidelines
• Translate business objectives into compelling creative campaigns
• Ensure consistency across all properties/locations and marketing channels
• Facilitate and oversee all areas of design to maintain brand integrity.

Web & Digital Design

• Lead website design and landing page development
• Oversee UX/UI enhancements and ensure conversion-focused design
• Partner with paid media and  SEO teams to align creative with performance goals

Graphic Design & Collateral

• Design and produce marketing collateral including brochures, signage, presentations, flyers, digital ads, and event materials
• Create on-brand assets for social media, email marketing, and display campaigns
• Ensure all collateral reflects a premium, cohesive brand identity

Photography, Videography & Content Creation

• Travel to communities as needed to capture photography and video content.
• Direct and produce on-site shoots
• Edit and deliver high-quality visual assets for campaigns and branding initiatives
• Develop lifestyle-driven storytelling content that supports leasing and sales goals

Leadership & Collaboration

• Manage external creative partners
• Provide thoughtful, constructive creative feedback
• Present creative strategy and campaign concepts to leadership
• Maintain flexibility to jump into projects across departments and support evolving business needs

 What We’re Looking For

• A strategic thinker who understands that great creative must also drive measurable results
• A self-starter who takes ownership, moves quickly, and thrives in a fast-paced, growth-oriented environment
• Someone comfortable wearing multiple hats – from web design and collateral creation to on-site content capture and campaign direction
• A collaborator who communicates clearly and works cross-functionally with sales, operations, and leadership
• A problem-solver who embraces change, adapts quickly, and finds solutions rather than obstacles
• A professional who is energized by travel, on-site storytelling, and building something exceptional

 This is an opportunity to help shape and scale a growing lifestyle brand – and leave your creative fingerprint across every touchpoint